Pampers case: the influence of sales promotions on customers' purchase intention
Lucherini, Mariya (A.A. 2017/2018) Pampers case: the influence of sales promotions on customers' purchase intention. Tesi di Laurea in Marketing plan and markstrat simulation, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 100. [Master's Degree Thesis]
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Abstract/Index
Managerial relevance. Literature review and theoretical framework. Diapers in Italy. Methodology. Sampling method and sample size. Results. Descriptive statistics. Future research.
References
Bibliografia: pp. 63-64.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing plan and markstrat simulation |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2019 10:51 |
| Last Modified: | 11 Jul 2019 10:51 |
| URI: | https://tesi.luiss.it/id/eprint/24056 |
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