Social advertising in social media and moderators: an empirical study on efficient customization
Tanilli, Giacomo (A.A. 2017/2018) Social advertising in social media and moderators: an empirical study on efficient customization. Tesi di Laurea in Research methodology for marketing, Luiss Guido Carli, relatore Feray Adiguzel, pp. 101. [Master's Degree Thesis]
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Abstract/Index
Scientific relevance. Theoretical framework. Literature review about reaction to advertising. Methodology. Results. Reliability and validity inspection. Future research.
References
Bibliografia: pp. 52-59.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Research methodology for marketing |
| Thesis Supervisor: | Adiguzel, Feray |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2019 13:21 |
| Last Modified: | 11 Jul 2019 13:21 |
| URI: | https://tesi.luiss.it/id/eprint/24059 |
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