Youtopia: a digital startup for marketing socially and environmentally responsible products and behaviors
Panetta, Paolo (A.A. 2017/2018) Youtopia: a digital startup for marketing socially and environmentally responsible products and behaviors. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 141. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Company overview. Youtopia’s concept. Platform' structure and functionality. Market analysis. Market definition. Definition of the business. Market sperimental research. S.T.P. communications strategy. Brand perception.
References
Sitografia: pp. 124-126.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | Tedeschi, Piermario |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2019 14:07 |
| Last Modified: | 11 Jul 2019 14:07 |
| URI: | https://tesi.luiss.it/id/eprint/24068 |
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