Luxury brands’ clienteling: profiting from understanding customers’ individual needs: enhancing customer retention rate to ensure luxury industry’s growth
Crea, Cristina (A.A. 2017/2018) Luxury brands’ clienteling: profiting from understanding customers’ individual needs: enhancing customer retention rate to ensure luxury industry’s growth. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 77. [Master's Degree Thesis]
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Abstract/Index
Why is clienteling vital to the survival of any luxury brand? How did modern clienteling come about? The value of creating a luxury CRM culture in a company organization.
References
Bibliografia e sitografia: p. 67.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Marengo, Luigi |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 11 Jul 2019 14:15 |
| Last Modified: | 11 Jul 2019 14:15 |
| URI: | https://tesi.luiss.it/id/eprint/24070 |
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