Web reputation e CSR
D'Ambrosio, Luca (A.A. 2017/2018) Web reputation e CSR. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 107. [Master's Degree Thesis]
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Abstract/Index
Le funzioni del brand nelle scelte aziendali. La definizione dell’identità del brand. Brand reputation e CSR. Le variabili con le quali la digital brand reputation può essere valutata. Obiettivo della ricerca, metodo, procedura e risultati.
References
Bibliografia: pp. 93-94.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2019 09:13 |
| Last Modified: | 18 Jul 2019 09:13 |
| URI: | https://tesi.luiss.it/id/eprint/24148 |
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