The main effects of social media influencers that affect customer attitude and purchase intention
Pavoloni, Luca (A.A. 2017/2018) The main effects of social media influencers that affect customer attitude and purchase intention. Tesi di Laurea in Product & brand management, Luiss Guido Carli, relatore Alberto Marcati, pp. 83. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Purpose and research question. The role of influencers. Main brands active on social media. Methodology. Dependent and independent variables. Consumer attitude and purchase intention. Results and analysis interpretation.
References
Bibliografia: pp. 55-60. Sitografia: pp. 61-63.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Product & brand management |
| Thesis Supervisor: | Marcati, Alberto |
| Thesis Co-Supervisor: | Peverini, Paolo |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 18 Jul 2019 10:15 |
| Last Modified: | 18 Jul 2019 10:15 |
| URI: | https://tesi.luiss.it/id/eprint/24159 |
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