Collaborative marketing and customers’ active participation into companies' marketing strategies: an examination of the main factors that predict customers' willingness to collaborate with firms
Castellano, Christian (A.A. 2017/2018) Collaborative marketing and customers’ active participation into companies' marketing strategies: an examination of the main factors that predict customers' willingness to collaborate with firms. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 73. [Master's Degree Thesis]
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Abstract/Index
Relationship marketing and collaborative marketing; definition and relevance. Literature review. Research question & conceptual development. Empirical model. Limitations & future researches.
References
Bibliografia e sitografia: pp. 57-61.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Adiguzel, Feray |
| Academic Year: | 2017/2018 |
| Session: | Extraordinary |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 19 Jul 2019 07:22 |
| Last Modified: | 19 Jul 2019 07:22 |
| URI: | https://tesi.luiss.it/id/eprint/24206 |
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