Nuovi modelli per la lead generation in ambito B2C

Gioia, Simona (A.A. 2018/2019) Nuovi modelli per la lead generation in ambito B2C. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 84. [Bachelor's Degree Thesis]

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What is lead generatio? B2B vs B2C lead generation. Why is lead generation so important? The digital era: the transformation of marketing. Lead generation trends and strategies. Opportunities and challenges. Lead generation challenges: lead quality and lack of resources.


Bibliografia e sitografia: pp. 81-84.

Thesis Type: Bachelor's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair: Digital marketing transformation & customer experience
Thesis Supervisor: D'Ambrosio, Daniele
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 02 Oct 2019 13:44
Last Modified: 02 Oct 2019 13:44


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