Gioia, Simona (A.A. 2018/2019) Nuovi modelli per la lead generation in ambito B2C. Tesi di Laurea in Digital marketing transformation & customer experience, Luiss Guido Carli, relatore Daniele D'Ambrosio, pp. 84. [Bachelor's Degree Thesis]

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Abstract/Index

What is lead generatio? B2B vs B2C lead generation. Why is lead generation so important? The digital era: the transformation of marketing. Lead generation trends and strategies. Opportunities and challenges. Lead generation challenges: lead quality and lack of resources.

References

Bibliografia e sitografia: pp. 81-84.

Thesis Type:	Bachelor's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Bachelor's Degree Programs > Bachelor's Degree Program in Economics and Management (L-18)
Chair:	Digital marketing transformation & customer experience
Thesis Supervisor:	D'Ambrosio, Daniele
Academic Year:	2018/2019
Session:	Summer
Deposited by:	Alessandro Perfetti
Date Deposited:	02 Oct 2019 13:44
Last Modified:	02 Oct 2019 13:44
URI:	https://tesi.luiss.it/id/eprint/24603

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