The influence of background music, food and interior design on consumer behavior in the context of a cafeteria

Nicola, Noemi (A.A. 2018/2019) The influence of background music, food and interior design on consumer behavior in the context of a cafeteria. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

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Abstract/Index

Literature review. Research design and methodology. Results. Demographic analysis. Discussion. Summary of the achieved results. Limitations and future research.

References

Bibliografia: pp. 31-38.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Donato, Carmela
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 16 Oct 2019 10:59
Last Modified: 16 Oct 2019 10:59
URI: https://tesi.luiss.it/id/eprint/24815

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