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Number of items: 32.

A

Aldrovandi, Alessandro (A.A. 2020/2021) The paradox of choice: how involvement affects our shopping behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Ambrosio, Rosalia Francesca (A.A. 2018/2019) Augmented advertising makes you sweat and buy: are you conscious about these effects? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

B

Bernieri, Alessandro (A.A. 2019/2020) The revolution ofmicrotransactions: hedonism and functionality in the era of virtual goods. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 73. [Master's Degree Thesis]

Bianchi, Carola (A.A. 2018/2019) Alone in a crowd: how social isolation mitigates the effect of social proof. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

C

Caligiuri, Agostina (A.A. 2020/2021) Micro vs. macro Instagram influencers: how follower base affects trustworthiness and post interactions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]

D

De Pompeis, Flaminia (A.A. 2019/2020) Match up Hypothesis: una applicazione nel settore della cosmetica. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 115. [Master's Degree Thesis]

F

Fioretti, Ludovica (A.A. 2020/2021) The impact of Coronavirus in marketing: the role of Covid-19 in shaping consumerr's brand attitude and emotional response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

G

Gorini, Anna (A.A. 2020/2021) Cibo biologico e credenze: impatto delle evidenze scientifiche su qualità percepita e willingness to pay dei consumatori. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Gizzi, Virginia (A.A. 2020/2021) Paradox of choice in online shopping: investigating the effects of processing fluency and product typology. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

Godino, Marsia Giulia (A.A. 2019/2020) Autonomous vehicles: the impact of affective response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 77. [Master's Degree Thesis]

Grassi, Marzia (A.A. 2019/2020) Innovation is the new status quo: the connection between humans and artificial intelligence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

M

Montuori, Beatrice (A.A. 2020/2021) Better, Mamba Forever: an empirical analysis of empathy and attention mediating effects on Nike celebrity endorsement effectiveness. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 87. [Master's Degree Thesis]

Mele, Lorenzo (A.A. 2018/2019) Anxious people perceive robots as sexy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 39. [Master's Degree Thesis]

N

Nicola, Noemi (A.A. 2018/2019) The influence of background music, food and interior design on consumer behavior in the context of a cafeteria. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

P

Pagano, Giulia (A.A. 2020/2021) The embodiment of loneliness in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 51. [Master's Degree Thesis]

Puccilli, Beatrice (A.A. 2020/2021) The power of attachment: does a breast shaped logo influence brand trust? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Pepi, Daniel (A.A. 2019/2020) Fortnite ed e-commerce: due possibili facce di una stessa medaglia. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

Pinto, Isabella (A.A. 2019/2020) The effects of travelling: the mediating role of travel fatigue on travellers' purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

Palomba, Sara (A.A. 2018/2019) Investigating sustainable luxury consumption: an analysis of the effects of the sustainability dimensions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

R

Rellini, Aurora (A.A. 2020/2021) The role of argument quality on consumer responses to functional goods in s-retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Master's Degree Thesis]

Rossi, Lorenzo (A.A. 2019/2020) How neuromarketing can increase willingness to try: analysis on novel food market. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Roberti, Valeria (A.A. 2019/2020) Vittime di abuso narcisistico sui social network: l’impatto degli atteggiamenti espliciti e impliciti su autostima, insoddisfazione fisica e ansia sociale. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 131. [Master's Degree Thesis]

S

Santomauro, Gianluca (A.A. 2020/2021) Effectiveness of micro versus macro endorsers in healthcare campaigns through positive versus negative argument valence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Sorvillo, Sara (A.A. 2019/2020) A study of English slogans on advertising credibility in Italy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 92. [Master's Degree Thesis]

T

Tomaselli, Dafne (A.A. 2020/2021) Il visual merchandising sostenibile e l’electronic word of mouth: un’opportunità per le aziende. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

Toncelli, Claudia (A.A. 2020/2021) The embodiment of nostalgia in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]

Trezza, Mirko (A.A. 2018/2019) The overview effect: an application to green consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Tisnohuz, Anna (A.A. 2018/2019) Cognitive biases as a factor of global ad effectiveness for mobile applications by the example of fitprime. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 84. [Master's Degree Thesis]

Tanzi, Gianluca (A.A. 2018/2019) Virtual ambassadors, is this new trend changing the video advertising landscape? A preliminary analysis of the Renault Kadjar case. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 62. [Master's Degree Thesis]

V

Viola, Leonardo (A.A. 2020/2021) Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 67. [Master's Degree Thesis]

Virgilio, Fabio (A.A. 2018/2019) Consumer innovativeness & personality traits: a study in the food and technology markets. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

This list was generated on Wed Oct 5 01:24:37 2022 CEST.