A

Aldrovandi, Alessandro (A.A. 2020/2021) The paradox of choice: how involvement affects our shopping behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Ambrosio, Rosalia Francesca (A.A. 2018/2019) Augmented advertising makes you sweat and buy: are you conscious about these effects? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

B

Bernieri, Alessandro (A.A. 2019/2020) The revolution ofmicrotransactions: hedonism and functionality in the era of virtual goods. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 73. [Master's Degree Thesis]

Bianchi, Carola (A.A. 2018/2019) Alone in a crowd: how social isolation mitigates the effect of social proof. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

C

Caligiuri, Agostina (A.A. 2020/2021) Micro vs. macro Instagram influencers: how follower base affects trustworthiness and post interactions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]

D

Dang, Haochen (A.A. 2021/2022) Anchor follower number and livestream shopping sales volume: an empirical research based on data from Douyin app. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

De Pompeis, Flaminia (A.A. 2019/2020) Match up Hypothesis: una applicazione nel settore della cosmetica. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 115. [Master's Degree Thesis]

F

Fioretti, Ludovica (A.A. 2020/2021) The impact of Coronavirus in marketing: the role of Covid-19 in shaping consumerr's brand attitude and emotional response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

G

Gorini, Anna (A.A. 2020/2021) Cibo biologico e credenze: impatto delle evidenze scientifiche su qualità percepita e willingness to pay dei consumatori. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Gizzi, Virginia (A.A. 2020/2021) Paradox of choice in online shopping: investigating the effects of processing fluency and product typology. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

Godino, Marsia Giulia (A.A. 2019/2020) Autonomous vehicles: the impact of affective response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 77. [Master's Degree Thesis]

Grassi, Marzia (A.A. 2019/2020) Innovation is the new status quo: the connection between humans and artificial intelligence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

M

Montuori, Beatrice (A.A. 2020/2021) Better, Mamba Forever: an empirical analysis of empathy and attention mediating effects on Nike celebrity endorsement effectiveness. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 87. [Master's Degree Thesis]

Mele, Lorenzo (A.A. 2018/2019) Anxious people perceive robots as sexy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 39. [Master's Degree Thesis]

N

Nicola, Noemi (A.A. 2018/2019) The influence of background music, food and interior design on consumer behavior in the context of a cafeteria. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

P

Pagano, Giulia (A.A. 2020/2021) The embodiment of loneliness in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 51. [Master's Degree Thesis]

Puccilli, Beatrice (A.A. 2020/2021) The power of attachment: does a breast shaped logo influence brand trust? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Pepi, Daniel (A.A. 2019/2020) Fortnite ed e-commerce: due possibili facce di una stessa medaglia. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

Pinto, Isabella (A.A. 2019/2020) The effects of travelling: the mediating role of travel fatigue on travellers' purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

Palomba, Sara (A.A. 2018/2019) Investigating sustainable luxury consumption: an analysis of the effects of the sustainability dimensions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

R

Rellini, Aurora (A.A. 2020/2021) The role of argument quality on consumer responses to functional goods in s-retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Master's Degree Thesis]

Rossi, Lorenzo (A.A. 2019/2020) How neuromarketing can increase willingness to try: analysis on novel food market. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Roberti, Valeria (A.A. 2019/2020) Vittime di abuso narcisistico sui social network: l’impatto degli atteggiamenti espliciti e impliciti su autostima, insoddisfazione fisica e ansia sociale. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 131. [Master's Degree Thesis]

S

Shen, Zhuojun (A.A. 2021/2022) Different WTP of blind box products resulted by different reference prices. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Savino, Adelaide (A.A. 2021/2022) It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Santomauro, Gianluca (A.A. 2020/2021) Effectiveness of micro versus macro endorsers in healthcare campaigns through positive versus negative argument valence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Sorvillo, Sara (A.A. 2019/2020) A study of English slogans on advertising credibility in Italy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 92. [Master's Degree Thesis]

T

Tomaselli, Dafne (A.A. 2020/2021) Il visual merchandising sostenibile e l’electronic word of mouth: un’opportunità per le aziende. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

Toncelli, Claudia (A.A. 2020/2021) The embodiment of nostalgia in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]

Trezza, Mirko (A.A. 2018/2019) The overview effect: an application to green consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Tisnohuz, Anna (A.A. 2018/2019) Cognitive biases as a factor of global ad effectiveness for mobile applications by the example of fitprime. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 84. [Master's Degree Thesis]

Tanzi, Gianluca (A.A. 2018/2019) Virtual ambassadors, is this new trend changing the video advertising landscape? A preliminary analysis of the Renault Kadjar case. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 62. [Master's Degree Thesis]

V

Vecchia, Ludovica (A.A. 2021/2022) Power of mobile hand gestures: swiping vs scrolling on e-commerce and their influence on consumers' purchase intention, with the moderator role of different types of products and the mediation of visual fluency. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Viola, Leonardo (A.A. 2020/2021) Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 67. [Master's Degree Thesis]

Virgilio, Fabio (A.A. 2018/2019) Consumer innovativeness & personality traits: a study in the food and technology markets. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]