A

Aldrovandi, Alessandro (A.A. 2020/2021) The paradox of choice: how involvement affects our shopping behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Ambrosio, Rosalia Francesca (A.A. 2018/2019) Augmented advertising makes you sweat and buy: are you conscious about these effects? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

B

Bernieri, Alessandro (A.A. 2019/2020) The revolution ofmicrotransactions: hedonism and functionality in the era of virtual goods. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 73. [Master's Degree Thesis]

Bianchi, Carola (A.A. 2018/2019) Alone in a crowd: how social isolation mitigates the effect of social proof. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

C

Chiacchio, Gaia (A.A. 2022/2023) Robot umanoidi: il potenziale dell’interazione nel visual merchandising. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Caligiuri, Agostina (A.A. 2020/2021) Micro vs. macro Instagram influencers: how follower base affects trustworthiness and post interactions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]

D

David, Erin Gabriela (A.A. 2023/2024) Decoding the enigma: investigating the impact of using mystery in marketing campaigns on consumer engagement and purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 63. [Master's Degree Thesis]

De Rosa, Alessandro (A.A. 2022/2023) Green demarketing: come la tipologia di advertising può influenzare l’attitude e favorire un word of mouth positivo. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

D'Angelo, Federica (A.A. 2021/2022) Tik-Tok…time is over: are number of followers and language used drivers of this new influencer marketing frontier? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 68. [Master's Degree Thesis]

Dang, Haochen (A.A. 2021/2022) Anchor follower number and livestream shopping sales volume: an empirical research based on data from Douyin app. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

De Pompeis, Flaminia (A.A. 2019/2020) Match up Hypothesis: una applicazione nel settore della cosmetica. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 115. [Master's Degree Thesis]

F

Fontes Pina Entrudo, Vicente Jose (A.A. 2022/2023) Beyond academics: exploring the impact of advertising appeals on parental school choice. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

Fioretti, Ludovica (A.A. 2020/2021) The impact of Coronavirus in marketing: the role of Covid-19 in shaping consumerr's brand attitude and emotional response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

G

Giacobbo, Angelica (A.A. 2021/2022) Neuromarketing e TVC: gli strumenti per prevedere i risultati del mondo reale nel settore audiovisivo. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Gualandi, Martina (A.A. 2021/2022) The power of psychology: how swiping vs. scrolling touchscreen interaction can shape purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 47. [Master's Degree Thesis]

Gorini, Anna (A.A. 2020/2021) Cibo biologico e credenze: impatto delle evidenze scientifiche su qualità percepita e willingness to pay dei consumatori. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 60. [Master's Degree Thesis]

Gizzi, Virginia (A.A. 2020/2021) Paradox of choice in online shopping: investigating the effects of processing fluency and product typology. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 57. [Master's Degree Thesis]

Godino, Marsia Giulia (A.A. 2019/2020) Autonomous vehicles: the impact of affective response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 77. [Master's Degree Thesis]

Grassi, Marzia (A.A. 2019/2020) Innovation is the new status quo: the connection between humans and artificial intelligence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 52. [Master's Degree Thesis]

K

Kunovac, Iman (A.A. 2022/2023) Why happily ever after did not last forever: qualitative investigation of determinants causing termination of brand love. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 70. [Master's Degree Thesis]

M

Mazzini, Giulio (A.A. 2022/2023) Can football improve a tarnished reputation? Investigating the potential for international football tournament organization to enhance the perceived image of an authoritarian state in Europe. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 82. [Master's Degree Thesis]

Maniori, Chiara (A.A. 2022/2023) L'impatto di una ecolabel certificata da blockchain sull'aumento della fiducia e conseguentemente della purchase intention nella distribuzione alimentare. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 66. [Master's Degree Thesis]

Montuori, Beatrice (A.A. 2020/2021) Better, Mamba Forever: an empirical analysis of empathy and attention mediating effects on Nike celebrity endorsement effectiveness. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 87. [Master's Degree Thesis]

Mele, Lorenzo (A.A. 2018/2019) Anxious people perceive robots as sexy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 39. [Master's Degree Thesis]

N

Nicola, Noemi (A.A. 2018/2019) The influence of background music, food and interior design on consumer behavior in the context of a cafeteria. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 53. [Master's Degree Thesis]

P

Pagano, Giulia (A.A. 2020/2021) The embodiment of loneliness in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 51. [Master's Degree Thesis]

Puccilli, Beatrice (A.A. 2020/2021) The power of attachment: does a breast shaped logo influence brand trust? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 35. [Master's Degree Thesis]

Pepi, Daniel (A.A. 2019/2020) Fortnite ed e-commerce: due possibili facce di una stessa medaglia. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

Pinto, Isabella (A.A. 2019/2020) The effects of travelling: the mediating role of travel fatigue on travellers' purchase intention. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 76. [Master's Degree Thesis]

Palomba, Sara (A.A. 2018/2019) Investigating sustainable luxury consumption: an analysis of the effects of the sustainability dimensions. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 119. [Master's Degree Thesis]

R

Rellini, Aurora (A.A. 2020/2021) The role of argument quality on consumer responses to functional goods in s-retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 58. [Master's Degree Thesis]

Rossi, Lorenzo (A.A. 2019/2020) How neuromarketing can increase willingness to try: analysis on novel food market. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Roberti, Valeria (A.A. 2019/2020) Vittime di abuso narcisistico sui social network: l’impatto degli atteggiamenti espliciti e impliciti su autostima, insoddisfazione fisica e ansia sociale. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 131. [Master's Degree Thesis]

S

Sepe, Carlo Armando (A.A. 2022/2023) Check your place: an analysis of the effects of social media verification on influencer marketing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Shen, Zhuojun (A.A. 2021/2022) Different WTP of blind box products resulted by different reference prices. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Savino, Adelaide (A.A. 2021/2022) It’s a matter of reference points: introducing a new comparative pricing format in the context of online luxury fashion retailing. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Santomauro, Gianluca (A.A. 2020/2021) Effectiveness of micro versus macro endorsers in healthcare campaigns through positive versus negative argument valence. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 55. [Master's Degree Thesis]

Sorvillo, Sara (A.A. 2019/2020) A study of English slogans on advertising credibility in Italy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 92. [Master's Degree Thesis]

T

Tretiakova, Elizaveta (A.A. 2022/2023) Paws and promotions: examining the role of human-like attire in pet influencer marketing on consumer behavior. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 59. [Master's Degree Thesis]

Tomaselli, Dafne (A.A. 2020/2021) Il visual merchandising sostenibile e l’electronic word of mouth: un’opportunità per le aziende. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 88. [Master's Degree Thesis]

Toncelli, Claudia (A.A. 2020/2021) The embodiment of nostalgia in marketing: the effects on the consumption intention of junk food. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

Tarallo, Edoardo (A.A. 2019/2020) A marketing perspective on the application of IoT technology in the automotive industry. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 23. [Master's Degree Thesis]

Trezza, Mirko (A.A. 2018/2019) The overview effect: an application to green consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

Tisnohuz, Anna (A.A. 2018/2019) Cognitive biases as a factor of global ad effectiveness for mobile applications by the example of fitprime. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 84. [Master's Degree Thesis]

Tanzi, Gianluca (A.A. 2018/2019) Virtual ambassadors, is this new trend changing the video advertising landscape? A preliminary analysis of the Renault Kadjar case. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 62. [Master's Degree Thesis]

V

Van Der Zee, Quinten Teodoro Govert (A.A. 2022/2023) Purchase intentions in the Dutch automotive industry: what is the effect of green driving and is this effect influenced by social norms? Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 83. [Master's Degree Thesis]

Vecchia, Ludovica (A.A. 2021/2022) Power of mobile hand gestures: swiping vs scrolling on e-commerce and their influence on consumers' purchase intention, with the moderator role of different types of products and the mediation of visual fluency. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 43. [Master's Degree Thesis]

Viola, Leonardo (A.A. 2020/2021) Transparent food products packaging: the mediating role of visual processing fluency and willingness to try in consumers’ word of mouth. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 67. [Master's Degree Thesis]

Virgilio, Fabio (A.A. 2018/2019) Consumer innovativeness & personality traits: a study in the food and technology markets. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 49. [Master's Degree Thesis]

X

Xerra, Elena (A.A. 2023/2024) Virtual blockchain vs. physical non-blockchain luxury products: empirical analysis on their impact on perceived sustainability and the moderating role of status consumption trait. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 56. [Master's Degree Thesis]

Z

Zingarini, Domitilla (A.A. 2022/2023) Insetti gourmet: come aumentare la willingness to try riducendo il rischio di salute percepito. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 70. [Master's Degree Thesis]