Autonomous vehicles: the impact of affective response

Godino, Marsia Giulia (A.A. 2019/2020) Autonomous vehicles: the impact of affective response. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 77. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review. Overview: the answers of autonomous transport. Problem formulation. Hypothesis and conceptual model. Methodology. Participants. Experimental procedure. Materials and stimuli. Scale items and questionnaire structure. Measurement validation. Results. Demographic analysis. Discussion. Theoretical implication. Managerial implication.


Bibliografia: pp. 40-44. Sitografia: pp. 45-47.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Mazzù, Marco Francesco
Academic Year: 2019/2020
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 22 Apr 2021 10:48
Last Modified: 22 Apr 2021 10:48


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