Different WTP of blind box products resulted by different reference prices

Shen, Zhuojun (A.A. 2021/2022) Different WTP of blind box products resulted by different reference prices. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Literature review. Review on reference price. Review on probabilistic selling. Theory: adaptation-level theory. Research model and hypothesis development. Advertised reference price. Probability of probabilistic products. Prior purchase experiences. Internal reference price. Perceived transaction value. Willingness to pay. Research method. Research plan. Pretest. Measures. Analysis and results. New category of subjects. Relationships. Regression.


Bibliografia: pp. 25-27.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Ponti, Giovanni Benedetto
Academic Year: 2021/2022
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 25 Nov 2022 11:21
Last Modified: 25 Nov 2022 11:21
URI: https://tesi.luiss.it/id/eprint/34108


Downloads per month over past year

Repository Staff Only

View Item View Item