The overview effect: an application to green consumption

Trezza, Mirko (A.A. 2018/2019) The overview effect: an application to green consumption. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 69. [Master's Degree Thesis]

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The overview effect. White's overview effect. Pre-test 1. Literary review. Pre-test 2. Model and hypotheses. Final study-phase 1. Final study-phase 2. Limits and future researches.


Bibliografia: pp. 54-59.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Outstanding Thesis: Department of Business and Management
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Donato, Carmela
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 16 Mar 2020 10:14
Last Modified: 05 May 2020 11:19


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