A study of English slogans on advertising credibility in Italy

Sorvillo, Sara (A.A. 2019/2020) A study of English slogans on advertising credibility in Italy. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 92. [Master's Degree Thesis]

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Literature review. Foreign-language display and congruency. Foreign-language display and brand trust. Model 1: method and results. Model 2: method and results. Discussion. Discussion of model 1. Managerial implications. Limitation and future research.


Bibliografia: pp. 48-51.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Neuromarketing
Thesis Supervisor: Pozharliev, Rumen Ivaylov
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2019/2020
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 18 Dec 2020 11:45
Last Modified: 18 Dec 2020 11:45
URI: https://tesi.luiss.it/id/eprint/27881


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