Virtual ambassadors, is this new trend changing the video advertising landscape? A preliminary analysis of the Renault Kadjar case
Tanzi, Gianluca (A.A. 2018/2019) Virtual ambassadors, is this new trend changing the video advertising landscape? A preliminary analysis of the Renault Kadjar case. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 62. [Master's Degree Thesis]
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Abstract/Index
Marketing online trends. What is a virtual ambassador? Renault's marketing strategy. LIV, Renault's virtual ambassador. Research. Interviews. Survey. Neuromarketing methods. Managerial implications.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2019 08:55 |
| Last Modified: | 22 Oct 2019 08:55 |
| URI: | https://tesi.luiss.it/id/eprint/24846 |
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