The analysis of customer centric approach: how to offer a superior service and built long term relationship in luxury hotels through sensory experience, personalization and customization
Naselli, Federica (A.A. 2018/2019) The analysis of customer centric approach: how to offer a superior service and built long term relationship in luxury hotels through sensory experience, personalization and customization. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 108. [Master's Degree Thesis]
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Abstract/Index
Overview of the hospitality industry. The market of luxury hotel around the world. Experiential economy. Sensory experience. Experience the servicescape through the five senses. The object of the research. The results of the research.
References
Bibliografia: pp. 82-90. Sitografia: p. 91.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2019 09:31 |
| Last Modified: | 22 Oct 2019 09:31 |
| URI: | https://tesi.luiss.it/id/eprint/24850 |
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