Cognitive biases as a factor of global ad effectiveness for mobile applications by the example of fitprime
Tisnohuz, Anna (A.A. 2018/2019) Cognitive biases as a factor of global ad effectiveness for mobile applications by the example of fitprime. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 84. [Master's Degree Thesis]
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Abstract/Index
Theoretical aspects of cognitive biases as a factor of global ad effectiveness in digital advertisement. Analytical research of factors of global ad effectiveness for mobile applications industry. Case study of Fitprime.
References
Bibliografia: pp. 57-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2019 09:53 |
| Last Modified: | 22 Oct 2019 09:53 |
| URI: | https://tesi.luiss.it/id/eprint/24852 |
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