Alone in a crowd: how social isolation mitigates the effect of social proof
Bianchi, Carola (A.A. 2018/2019) Alone in a crowd: how social isolation mitigates the effect of social proof. Tesi di Laurea in Neuromarketing, Luiss Guido Carli, relatore Rumen Ivaylov Pozharliev, pp. 44. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical framework. Research contribution and questions. Methods. Results. Scale reliability and validity. Discussion. Managerial implications. Limitations and future research.
References
Bibliografia: pp. 29-34.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Neuromarketing |
| Thesis Supervisor: | Pozharliev, Rumen Ivaylov |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2019 10:26 |
| Last Modified: | 22 Oct 2019 10:26 |
| URI: | https://tesi.luiss.it/id/eprint/24855 |
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