Does touch always matter? A research on tectile information salience across different product categories
Petrich, Chiara Maria (A.A. 2018/2019) Does touch always matter? A research on tectile information salience across different product categories. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 138. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Consumer behaviour definition. Online sensory marketing and e-consumer behaviour. Sensory marketing definitions. Theoretical models. E-consumer behaviour: an online sensory marketing perspective. The five senses online. Research design and data collection methodology. Limitations and suggestions for future studies.
References
Bibliografia e sitografia: pp. 107-112.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 22 Oct 2019 10:54 |
| Last Modified: | 22 Oct 2019 10:54 |
| URI: | https://tesi.luiss.it/id/eprint/24858 |
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