Ratio of direct and indirect distribution in the global FMCG sector by the example of beauty care products of Henkel, L'Oréal and Unilever in Russia and Brazil
Golubkina, Viktoriia (A.A. 2018/2019) Ratio of direct and indirect distribution in the global FMCG sector by the example of beauty care products of Henkel, L'Oréal and Unilever in Russia and Brazil. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 85. [Master's Degree Thesis]
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Abstract/Index
Theoretical aspects of direct and indirect distribution in the global FMCG sector. Case studies of direvt and indirect distribution ratio on the FMCG beauty care market. Findings and recommendations.
References
Bibliografia: pp. 68-70.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Managerial decision making |
| Thesis Supervisor: | Marengo, Luigi |
| Thesis Co-Supervisor: | Garonna, Paolo |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Oct 2019 07:33 |
| Last Modified: | 25 Oct 2019 07:33 |
| URI: | https://tesi.luiss.it/id/eprint/24875 |
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