Ratio of direct and indirect distribution in the global FMCG sector by the example of beauty care products of Henkel, L'Oréal and Unilever in Russia and Brazil

Golubkina, Viktoriia (A.A. 2018/2019) Ratio of direct and indirect distribution in the global FMCG sector by the example of beauty care products of Henkel, L'Oréal and Unilever in Russia and Brazil. Tesi di Laurea in Managerial decision making, Luiss Guido Carli, relatore Luigi Marengo, pp. 85. [Master's Degree Thesis]

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Abstract/Index

Theoretical aspects of direct and indirect distribution in the global FMCG sector. Case studies of direvt and indirect distribution ratio on the FMCG beauty care market. Findings and recommendations.

References

Bibliografia: pp. 68-70.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Managerial decision making
Thesis Supervisor: Marengo, Luigi
Thesis Co-Supervisor: Garonna, Paolo
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 25 Oct 2019 07:33
Last Modified: 25 Oct 2019 07:33
URI: https://tesi.luiss.it/id/eprint/24875

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