E-commerce pillars of success: Amazon.com case study

Grassi, Carolina (A.A. 2018/2019) E-commerce pillars of success: Amazon.com case study. Tesi di Laurea in Organizational design, Luiss Guido Carli, relatore Fabian Kurt Falk Homberg, pp. 153. [Master's Degree Thesis]

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The e-commerce world. Definition of e-commerce: what is it? Amazon.com. Amazon’s birth and growth. Disruption of the retail market. Amazon’s keys of success. Content analysis of Amazon’s entrepreneurial culture. What future lies for Amazon.com?


Bibliografia: pp. 127-141.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Organizational design
Thesis Supervisor: Homberg, Fabian Kurt Falk
Thesis Co-Supervisor: Tauriello, Francesca
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 25 Oct 2019 08:09
Last Modified: 25 Oct 2019 08:09
URI: https://tesi.luiss.it/id/eprint/24880


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