The essence of a story: when a person becomes a brand
De Santis, Valentina (A.A. 2018/2019) The essence of a story: when a person becomes a brand. Tesi di Laurea in Gestione del prodotto e della marca, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 297. [Master's Degree Thesis]
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Abstract/Index
The art of storytelling: the essence of stories. Corporate storytelling. The art of digital storytelling. Digital narratives: storytelling across mediums. Human branding. Celebrity branding content strategies on Instagram. Introduction to celebrity branding content strategies on Instagram. Research framework, research methodologies, and a review of the findings.
References
Bibliografia: pp. 233-265.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Gestione del prodotto e della marca |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 25 Oct 2019 10:28 |
| Last Modified: | 25 Oct 2019 10:28 |
| URI: | https://tesi.luiss.it/id/eprint/24890 |
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