The five senses of luxury: using the human senses to design a multi sensory brand experience and to profile luxury customers
Zuzzolo, Francesca (A.A. 2018/2019) The five senses of luxury: using the human senses to design a multi sensory brand experience and to profile luxury customers. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 128. [Master's Degree Thesis]
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Abstract/Index
Definition, context and objective. What is marketing? The five senses and their effect on consumers' behaviour. The luxury market. What is luxury? Using senses to profile luxury customer. The five senses and the in-store experience. The impact of sound and smell cues in a store environment on consumer behaviour and consumer preferences: a methodologic study. Sensory marketing limitations.
References
Bibliografia: pp. 105-106. Sitografia: p. 107.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 28 Oct 2019 14:41 |
| Last Modified: | 26 Mar 2020 08:13 |
| URI: | https://tesi.luiss.it/id/eprint/24923 |
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