The effectiveness of celebrity endorsement for luxury brands
Qu, Naixin (A.A. 2018/2019) The effectiveness of celebrity endorsement for luxury brands. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 69. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Research background. Literature review. Luxury brands in advertising. Research hypothesis, model and method. Descriptive statistics and correlation. Statistical analysis. Restrictions and defects.
References
Bibliografia: pp. 45-51.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 29 Oct 2019 11:04 |
| Last Modified: | 29 Oct 2019 11:04 |
| URI: | https://tesi.luiss.it/id/eprint/24937 |
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