The effectiveness of celebrity endorsement for luxury brands

Qu, Naixin (A.A. 2018/2019) The effectiveness of celebrity endorsement for luxury brands. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 69. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Research background. Literature review. Luxury brands in advertising. Research hypothesis, model and method. Descriptive statistics and correlation. Statistical analysis. Restrictions and defects.


Bibliografia: pp. 45-51.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Luxury management
Thesis Supervisor: Festa, Alberto
Thesis Co-Supervisor: Fei, Carlo
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 29 Oct 2019 11:04
Last Modified: 29 Oct 2019 11:04


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