Omnichannel marketing strategy: influence on brand Coolness in fashion & luxury markets
Boccianti, Giulia (A.A. 2018/2019) Omnichannel marketing strategy: influence on brand Coolness in fashion & luxury markets. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 152. [Master's Degree Thesis]
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Abstract/Index
Market, target and distribution startegies. Why focusing on luxury-fashion markets? Coolness & authenticity: drivers and measures. Research methodology and results.
References
Bibliografia e sitografia: pp. 117-125.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2019 10:08 |
| Last Modified: | 31 Oct 2019 10:08 |
| URI: | https://tesi.luiss.it/id/eprint/24957 |
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