The future of fictional characters in marketing communication
Biffaro, Mattia (A.A. 2018/2019) The future of fictional characters in marketing communication. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 42. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
An introduction to characters and audiences’ responses. A framework of the existing knowledge. Research question and methodology. Future research.
References
Bibliografia: pp. 38-42.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | Tedeschi, Piermario |
| Thesis Co-Supervisor: | Marcati, Alberto |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2019 11:10 |
| Last Modified: | 31 Oct 2019 11:10 |
| URI: | https://tesi.luiss.it/id/eprint/24960 |
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