The future of fictional characters in marketing communication

Biffaro, Mattia (A.A. 2018/2019) The future of fictional characters in marketing communication. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 42. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


An introduction to characters and audiences’ responses. A framework of the existing knowledge. Research question and methodology. Future research.


Bibliografia: pp. 38-42.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: Tedeschi, Piermario
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2018/2019
Session: Summer
Deposited by: Alessandro Perfetti
Date Deposited: 31 Oct 2019 11:10
Last Modified: 31 Oct 2019 11:10


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