Introducing the new frontier of performance marketing
Vozzella, Lorenzo (A.A. 2018/2019) Introducing the new frontier of performance marketing. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 92. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Digital marketing at a glance. Classification of digital media. Analysis of relevant KPIs. Digital metrics throughout the customer journey. Understanding performance marketing. Performance marketing key elements.
References
Bibliografia: pp. 73-77.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Pozharliev, Rumen Ivaylov |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 31 Oct 2019 14:26 |
| Last Modified: | 31 Oct 2019 14:26 |
| URI: | https://tesi.luiss.it/id/eprint/24965 |
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