New frontiers of communication unconventional marketing: the o.b. Girls in Action case
Cicerchia, Camilla (A.A. 2008/2009) New frontiers of communication unconventional marketing: the o.b. Girls in Action case. Tesi di Laurea in International marketing, LUISS Guido Carli, relatore Michele Quintano, pp. 125. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
A new context with new customers. New frontiers of communication. Te unconventional marketing. Case study. O.b. and "Girls in Action" Program. O.b. Clear Mind, full life.
References
Bibliografia e sitografia: pp. 124-125.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | LUISS Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in General Management, English language (84/S) |
| Chair: | International marketing |
| Thesis Supervisor: | Quintano, Michele |
| Thesis Co-Supervisor: | Cellini, Paolo |
| Academic Year: | 2008/2009 |
| Session: | Autumn |
| Deposited by: | Maria Teresa Nisticò |
| Date Deposited: | 28 Mar 2011 11:47 |
| Last Modified: | 16 Oct 2018 07:48 |
| URI: | https://tesi.luiss.it/id/eprint/2497 |
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