Political communication: the social electoral campaign ahead of 2019 European elections
De Angelis, Arianna (A.A. 2018/2019) Political communication: the social electoral campaign ahead of 2019 European elections. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 86. [Master's Degree Thesis]
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Abstract/Index
Political communication: definitions and phases. The phases of modern political communication. Electoral campaigns. The tools of political-electoral marketing. The analysis model and its application to the European elections. The application to the European elections.
References
Bibliografia: pp. 68-70. Sitografia: p. 71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Customer intelligence & big data |
| Thesis Supervisor: | Italiano, Giuseppe Francesco |
| Thesis Co-Supervisor: | Laura, Luigi |
| Academic Year: | 2018/2019 |
| Session: | Summer |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 13 Nov 2019 10:48 |
| Last Modified: | 13 Nov 2019 10:48 |
| URI: | https://tesi.luiss.it/id/eprint/24982 |
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