B

Bortoluzzi, Clara (A.A. 2018/2019) Electric vehicles: marketing and big data supporting sustainable innovation. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 73. [Master's Degree Thesis]

C

Cennamo, Matteo (A.A. 2019/2020) Alexa! A study concerning user’s acceptance of recommender systems from smart speakers. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 78. [Master's Degree Thesis]

Cassone, Felice (A.A. 2019/2020) Using sentiment analysis to measure the outcome of marketing campaigns on Twitter, an empirical approach. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 118. [Master's Degree Thesis]

Costanzi, Cristiano (A.A. 2018/2019) Inside the influencer marketing phenomenon: from vanity metrics to influencer marketing fraud. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 72. [Master's Degree Thesis]

D

De Lucia, Riccardo (A.A. 2021/2022) TikTok's algorithm and the viral video phenomenon: a predictive model for detecting video virality. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 101. [Master's Degree Thesis]

D'Amore, Roberto (A.A. 2020/2021) Console war: PS5 vs Xbox series X: a sentiment analysis. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Luigi Laura, pp. 83. [Master's Degree Thesis]

De Angelis, Arianna (A.A. 2018/2019) Political communication: the social electoral campaign ahead of 2019 European elections. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 86. [Master's Degree Thesis]

F

Faiola, Stefano (A.A. 2021/2022) AI & machine learning for marketing: a data-driven approach to predict customer satisfaction in air travel industry. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 74. [Master's Degree Thesis]

Fabiani, Bruno (A.A. 2021/2022) The potential of human-AI cooperation in marketing. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 85. [Master's Degree Thesis]

G

Greco, Giulia (A.A. 2020/2021) Social relevance of movies: a data driven approach. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 223. [Master's Degree Thesis]

I

Igliozzi, Francesco (A.A. 2018/2019) Artificial intelligence and machine learning applied to journalism. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 95. [Master's Degree Thesis]

M

Mezzetti, Leonardo (A.A. 2021/2022) The evolution of marketing strategies in the digitalized era: online meets offline. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 82. [Master's Degree Thesis]

Moauro, Filippo (A.A. 2020/2021) Sentiment analysis application in automated profiling in the financial services sector. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 105. [Master's Degree Thesis]

P

Petrecca, Nicandro Maria (A.A. 2021/2022) Impact of blockchain on digital advertising ecosystem: a study on privacy concerns on disclosing personal data. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 65. [Master's Degree Thesis]

Parialò, Andrea (A.A. 2020/2021) Deepfakes: analysis on the role of disclosure placement in consumers' attitude towards synthetic advertisement. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 101. [Master's Degree Thesis]

Pierro, Lucio (A.A. 2018/2019) Crisis management: sentiment analysis of Boeing 737 disasters. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 98. [Master's Degree Thesis]

Pazzi, Maria Elena (A.A. 2018/2019) Sentiment analysis and machine learning for social media mining: the Garnier Bio case by L'Orèal. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Luigi Laura, pp. 108. [Master's Degree Thesis]

S

Severi, Lorenzo (A.A. 2021/2022) Consumers’ moral evaluation of copycats threatening domestic brands: an explanation of the process through the Italian sounding phenomenon. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 74. [Master's Degree Thesis]

Sarao, Marianna (A.A. 2018/2019) The key role of big data in marketing, the function of recommendation systems and the growing importance of customization: a concrete case in point: smart speakers revolution in consumers' homes. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 145. [Master's Degree Thesis]

Spadea, Francesca (A.A. 2018/2019) Sentiment analysis: algorithm applications in tourism. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 104. [Master's Degree Thesis]

U

Ungherini, Flavio (A.A. 2022/2023) Machine learning approaches for predicting banks’ customers credit card default: an application to the Taiwanese case. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Luca Romeo, pp. 130. [Master's Degree Thesis]

V

Vitiello, Ortensia Valentina (A.A. 2020/2021) Machine learning to enhance neuromarketing: the correlation between food, mood and purchasing behavior. Tesi di Laurea in Customer intelligence & big data, Luiss Guido Carli, relatore Giuseppe Francesco Italiano, pp. 103. [Master's Degree Thesis]