Analyzing the effect of exposure to referral program on customer referral value: a cross national comparative research between the Netherlands and Italy
Falcetti, Alessandro (A.A. 2018/2019) Analyzing the effect of exposure to referral program on customer referral value: a cross national comparative research between the Netherlands and Italy. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 140. [Master's Degree Thesis]
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Abstract/Index
Literature review. Exposure to WOM referral. Theoretical framework and hypotheses. Impact of customer satisfaction on WOM referral value. Questionnaire design and data collection method. Statistical analysis. Discussion and managerial implication.
References
Bibliografia: pp. 76-83.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Marketing metrics |
| Thesis Supervisor: | Costabile, Michele |
| Thesis Co-Supervisor: | Romani, Simona |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 03 Mar 2020 10:39 |
| Last Modified: | 03 Mar 2020 10:39 |
| URI: | https://tesi.luiss.it/id/eprint/25830 |
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