Should luxury firms donate? Impact of news about company related donations on stock return

Cerroni, Valentina (A.A. 2018/2019) Should luxury firms donate? Impact of news about company related donations on stock return. Tesi di Laurea in Marketing metrics, Luiss Guido Carli, relatore Michele Costabile, pp. 66. [Master's Degree Thesis]

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Abstract/Index

Literature review. Impact of donations on financial performance. Theory and conceptual framework. Hypotheses and conceptual framework. Methodology. Methodology: event-study analysis. Cross-sectional regression results. Theoretical and managerial implications.

References

Bibliografia. pp. 37-43.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Marketing metrics
Thesis Supervisor: Costabile, Michele
Thesis Co-Supervisor: Romani, Simona
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 03 Mar 2020 13:01
Last Modified: 03 Mar 2020 13:01
URI: https://tesi.luiss.it/id/eprint/25835

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