Influencer marketing: micro influencers vs macro influencers

D'Onofrio, Pietro (A.A. 2018/2019) Influencer marketing: micro influencers vs macro influencers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 177. [Master's Degree Thesis]

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Theoretical background. From traditional advertisement to social media marketing. Effectiveness of influencer marketing. Impact of social media influencers on purchase intention: Nielsen Catalina study. Micro influencers vs macro influencers. The evolution of influencer marketing.


Bibliografia: pp. 158-164.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 03 Mar 2020 13:16
Last Modified: 03 Mar 2020 13:16


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