D'Onofrio, Pietro (A.A. 2018/2019) Influencer marketing: micro influencers vs macro influencers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 177. [Master's Degree Thesis]

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Abstract/Index

Theoretical background. From traditional advertisement to social media marketing. Effectiveness of influencer marketing. Impact of social media influencers on purchase intention: Nielsen Catalina study. Micro influencers vs macro influencers. The evolution of influencer marketing.

References

Bibliografia: pp. 158-164.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Advanced marketing management
Thesis Supervisor:	Mazzù, Marco Francesco
Thesis Co-Supervisor:	Costabile, Michele
Academic Year:	2018/2019
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	03 Mar 2020 13:16
Last Modified:	03 Mar 2020 13:16
URI:	https://tesi.luiss.it/id/eprint/25836

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