Drivers of consumers' resistence to smart speakers

Giobbi, Renzo (A.A. 2018/2019) Drivers of consumers' resistence to smart speakers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]

Full text for this thesis not available from the repository.


Theoretical background and framework. IoT’s challenges and risks for consumers. Smart speakers and hypotheses. Quantitative analysis: Measuring hypothesis. Discussion and implications.


Bibliografia: pp. 61-66.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair: Advanced marketing management
Thesis Supervisor: Mazzù, Marco Francesco
Thesis Co-Supervisor: Costabile, Michele
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 04 Mar 2020 09:15
Last Modified: 04 Mar 2020 09:15


Downloads per month over past year

Repository Staff Only

View Item View Item