Drivers of consumers' resistence to smart speakers
Giobbi, Renzo (A.A. 2018/2019) Drivers of consumers' resistence to smart speakers. Tesi di Laurea in Advanced marketing management, Luiss Guido Carli, relatore Marco Francesco Mazzù, pp. 85. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Theoretical background and framework. IoT’s challenges and risks for consumers. Smart speakers and hypotheses. Quantitative analysis: Measuring hypothesis. Discussion and implications.
References
Bibliografia: pp. 61-66.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Advanced marketing management |
| Thesis Supervisor: | Mazzù, Marco Francesco |
| Thesis Co-Supervisor: | Costabile, Michele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 04 Mar 2020 09:15 |
| Last Modified: | 04 Mar 2020 09:15 |
| URI: | https://tesi.luiss.it/id/eprint/25843 |
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