Longhi, Andrea (A.A. 2018/2019) Access based luxury consumption: a growing trend in the luxury industry: Rent the Runway as case study. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 157. [Master's Degree Thesis]

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Abstract/Index

The luxury industry and the next luxury customers: how they are changing their spending habits and their impact on the market. Sharing economy: what it is and how it is changing the economic landscape and consumer behaviours. Ownership and on-demand luxury: access platforms are gaining success over new generations. Case study: Rent the Runway paved the way for clothing rental market. Research and data analysis.

References

Bibliografia: pp. 130-136.

Thesis Type:	Master's Degree Thesis
Institution:	Luiss Guido Carli
Degree Program:	Master's Degree Programs > Master's Degree Program in Management, English language (LM-77)
Chair:	Luxury management
Thesis Supervisor:	Festa, Alberto
Thesis Co-Supervisor:	Fei, Carlo
Academic Year:	2018/2019
Session:	Autumn
Deposited by:	Alessandro Perfetti
Date Deposited:	09 Mar 2020 09:08
Last Modified:	09 Mar 2020 09:08
URI:	https://tesi.luiss.it/id/eprint/25853

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