The consolidation of luxury industry: how Italian purchased players keep brand consistency after the acquisition
Livoli, Carlotta (A.A. 2018/2019) The consolidation of luxury industry: how Italian purchased players keep brand consistency after the acquisition. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 130. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Luxury industry and brands. Porter's five forces analysis of luxury industry. The consolidation of luxury industry and the birth of conglomerates. The evolution of luxury industry: from small family-owned companies to large groups. Luxury players. How Italian purchased players keep brand consistency after the acquisition. How to keep brand consistency.
References
Bibliografia: pp. 102-111.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Fei, Carlo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2020 14:30 |
| Last Modified: | 09 Mar 2020 14:30 |
| URI: | https://tesi.luiss.it/id/eprint/25863 |
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