The evolution of the customer experience and the growing importance of CRM strategies: the polite CRM of Brunello Cucinelli
Lorrai, Ludovica (A.A. 2018/2019) The evolution of the customer experience and the growing importance of CRM strategies: the polite CRM of Brunello Cucinelli. Tesi di Laurea in Luxury management, Luiss Guido Carli, relatore Alberto Festa, pp. 213. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Introduction to the customer relationship management. How to create value with a CRM strategy. The luxury industry. Business and brand management in the luxury industry. The evolution of the customer experience: the importance of understanding customer needs and putting the consumer at the heart. The humanistic enterprise of Brunello Cucinelli.
References
Bibliografia: pp. 191-202. Sitografia: pp. 203-204.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Luxury management |
| Thesis Supervisor: | Festa, Alberto |
| Thesis Co-Supervisor: | Resciniti, Riccardo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 09 Mar 2020 15:31 |
| Last Modified: | 09 Mar 2020 15:31 |
| URI: | https://tesi.luiss.it/id/eprint/25865 |
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