Influencer marketing: il ruolo dei micro influencer in una strategia di social media marketing

Romano, Luca (A.A. 2018/2019) Influencer marketing: il ruolo dei micro influencer in una strategia di social media marketing. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 107. [Master's Degree Thesis]

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Abstract/Index

I social media e le strategie di influencer marketing. Il rapporto fra brand ed influencer. Rassegna della letteratura. Origine dell'influencer marketing. Analisi sperimentale. Implicazioni manageriali.

References

Bibliografia: pp. 82-86. Sitografia: p. 87.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: De Angelis, Matteo
Thesis Co-Supervisor: Donato, Carmela
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 Mar 2020 09:40
Last Modified: 10 Mar 2020 09:40
URI: https://tesi.luiss.it/id/eprint/25867

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