Augmented reality adoption in e-commerce: an investigation of the underlying reasons for its effectiveness
Sabbatini, Alessio (A.A. 2018/2019) Augmented reality adoption in e-commerce: an investigation of the underlying reasons for its effectiveness. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 101. [Master's Degree Thesis]
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Abstract/Index
Augmented reality. The underlying technology. Literature review. The research framework. The experiemnt. Analisys of internal coherence of the scales.
References
Bibliografia: pp. 72-84.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | Donato, Carmela |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Mar 2020 10:39 |
| Last Modified: | 10 Mar 2020 10:39 |
| URI: | https://tesi.luiss.it/id/eprint/25871 |
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