The new frontier of e-commerce: social commerce and future implications
Pletto, Eugenio Alberto Maria (A.A. 2018/2019) The new frontier of e-commerce: social commerce and future implications. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 104. [Master's Degree Thesis]
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Abstract/Index
From social marketing to social commerce. Social commerce and purchasing behaviour. Social influence on purchasing behaviour in the choice of goods, brands and suppliers. Research analysis. Analysis of the cluster obtained.
References
Bibliografia: pp. 68-71.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Mar 2020 13:23 |
| Last Modified: | 10 Mar 2020 13:23 |
| URI: | https://tesi.luiss.it/id/eprint/25875 |
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