The new frontier of e-commerce: social commerce and future implications

Pletto, Eugenio Alberto Maria (A.A. 2018/2019) The new frontier of e-commerce: social commerce and future implications. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 104. [Master's Degree Thesis]

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From social marketing to social commerce. Social commerce and purchasing behaviour. Social influence on purchasing behaviour in the choice of goods, brands and suppliers. Research analysis. Analysis of the cluster obtained.


Bibliografia: pp. 68-71.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Retail and service experience marketing
Thesis Supervisor: Devetag, Maria Giovanna
Thesis Co-Supervisor: De Angelis, Matteo
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 10 Mar 2020 13:23
Last Modified: 10 Mar 2020 13:23


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