The rise of social care: an empirical analysis on factors influencing consumers’ choice of social network for customer service in the mobile telecommunication market
Palermo, Lorenzo (A.A. 2018/2019) The rise of social care: an empirical analysis on factors influencing consumers’ choice of social network for customer service in the mobile telecommunication market. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Matteo De Angelis, pp. 107. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
Customer care. Customer Care: what it is and main channels. Customer service in the age of social media. The importance of social media for business. The research. Customer service in the mobile telecommunication market. Theoretical contribution and managerial implication.
References
Bibliografia e sitografia: pp. 91-96.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Marketing (LM-77) |
| Chair: | Web analytics e marketing |
| Thesis Supervisor: | De Angelis, Matteo |
| Thesis Co-Supervisor: | D'Ambrosio, Daniele |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Mar 2020 14:43 |
| Last Modified: | 10 Mar 2020 14:43 |
| URI: | https://tesi.luiss.it/id/eprint/25879 |
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