Distribution strategies in the luxury jewelry market: the Swarovski case
Finicelli, Silvia (A.A. 2018/2019) Distribution strategies in the luxury jewelry market: the Swarovski case. Tesi di Laurea in Retail and service experience marketing, Luiss Guido Carli, relatore Maria Giovanna Devetag, pp. 112. [Master's Degree Thesis]
Full text for this thesis not available from the repository.
Abstract/Index
The distribution channels. Ma rketing channel configurations. Luxury and jewelry market. The jewerly market. The Swarovski case. The Swarovski store.
References
Bibliografia e sitografia: pp. 99-101.
| Thesis Type: | Master's Degree Thesis |
|---|---|
| Institution: | Luiss Guido Carli |
| Degree Program: | Master's Degree Programs > Master's Degree Program in Management, English language (LM-77) |
| Chair: | Retail and service experience marketing |
| Thesis Supervisor: | Devetag, Maria Giovanna |
| Thesis Co-Supervisor: | De Angelis, Matteo |
| Academic Year: | 2018/2019 |
| Session: | Autumn |
| Deposited by: | Alessandro Perfetti |
| Date Deposited: | 10 Mar 2020 14:56 |
| Last Modified: | 10 Mar 2020 14:56 |
| URI: | https://tesi.luiss.it/id/eprint/25880 |
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