La blockchain e la medi supply chain: l'applicazione del protocollo blockchain al mondo del digital advertising

Grasso, Flavio (A.A. 2018/2019) La blockchain e la medi supply chain: l'applicazione del protocollo blockchain al mondo del digital advertising. Tesi di Laurea in Web analytics e marketing, Luiss Guido Carli, relatore Piermario Tedeschi, pp. 98. [Master's Degree Thesis]

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Abstract/Index

La blockchain. La blockchain per il digital advertising. Theoretical framework. I benefit della blockchain per il programmatic advertising. Introduzione alla ricerca.

References

Bibliografia: pp. 79-81. Sitografia: pp. 82-84.

Thesis Type: Master's Degree Thesis
Institution: Luiss Guido Carli
Degree Program: Master's Degree Programs > Master's Degree Program in Marketing (LM-77)
Chair: Web analytics e marketing
Thesis Supervisor: Tedeschi, Piermario
Thesis Co-Supervisor: Marcati, Alberto
Academic Year: 2018/2019
Session: Autumn
Deposited by: Alessandro Perfetti
Date Deposited: 12 Mar 2020 10:03
Last Modified: 12 Mar 2020 10:03
URI: https://tesi.luiss.it/id/eprint/25907

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